OpenAI has announced that it is beginning to test advertisements within ChatGPT, a move designed to help sustain free access to the popular AI assistant. The company says the ads will be clearly labeled and will not influence the answers provided by the model.
According to OpenAI, the advertising system is being built with several key principles in mind. First, ads will be visually distinct and explicitly marked so users can easily tell them apart from organic responses. Second, the presence of ads will not affect the independence or quality of ChatGPT's answers. Third, the company emphasizes strong privacy protections, ensuring that user data is handled responsibly. Finally, users will have control over their ad experience, with options to manage preferences.
The testing phase is expected to help OpenAI gather feedback and refine the approach before any broader rollout. This initiative comes as the company continues to balance the costs of running large-scale AI services with the goal of keeping the platform accessible to everyone.
Comments
No comments yet.