Ferrari Luce EV Hits 2026 Sales Target in Just Two Months, Driven by China Demand

Just two months after its rocky launch earlier this year, Ferrari has reportedly already met its 2026 sales target for the controversial Luce EV, designed by Jony Ive. According to the Financial Times, Ferrari aimed to sell 'just under 500' Luce units this year and achieved that milestone this month. The sales surge was driven by 'strong demand from China,' where EV adoption is already high among brands like Geely, Lynk & Co, and Zeekr. The Luce is part of Ferrari's strategy to attract a new generation of wealthy buyers, particularly in China and other emerging markets. The company is expected to announce its quarterly earnings on Thursday.