Adobe’s ‘natural look’ camera app embraces generative AI

Adobe’s experimental camera app, Project Indigo, has taken an unexpected turn. Originally launched last year to provide a more natural, SLR-like look for iPhone photography, the Indigo app is now being updated with a suite of generative AI tools. Notably, this change does not rely on Adobe’s own Firefly AI models. Adobe describes the new “AI Playground” tooling suite as an experiment and includes a button that allows users to opt out and continue using the app as before. Free access to the suite with no sign-on requirement is being tested with a small percentage of Indigo users over the next few weeks. The goal is to learn how people interact with these AI-enhanced features and refine them accordingly.