AI-Driven Memory Crunch Jolts India’s Smartphone Market

The rapid integration of artificial intelligence into smartphones is creating a memory bottleneck that is shaking up India’s mobile market. As AI features demand more RAM and storage, manufacturers are forced to rethink pricing and product tiers. This shift is contributing to a slowdown in sales, as consumers weigh the higher costs against the benefits of AI-enhanced devices. Industry analysts note that the trend is not limited to India but is particularly pronounced there due to the market’s price sensitivity. Companies are now strategizing to balance AI capabilities with affordability to sustain growth.