Apple Smart Glasses: Privacy as the Key Differentiator Against Meta

According to Mark Gurman, Apple is preparing to introduce its first smart glasses at WWDC next June, with a commercial release anticipated by the end of 2027. The delay is partly due to Apple's efforts to refine its privacy features and messaging. Smart glasses, particularly Meta's, have sparked controversy over their ability to discreetly capture photos and videos. As Gurman notes, Apple has spent over a decade making privacy a cornerstone of its product identity. Entering the same category as Meta risks undermining that reputation, regardless of how Apple's approach differs. The company is likely to emphasize privacy controls and transparency to reassure users.